Our blog traffic increased by 10% last year when we upped our publishing frequency to twice a month. Let's use idea number one as an example: acronymĮducate the community on the state of animal welfare by producing one blog post per week. Next, I'd ask you to turn these ideas into SMART goals.
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Here's how to create a successful nonprofit marketing plan. Putting systems in place to produce and distribute your marketing content allows you to focus on operating and scaling your nonprofit. That's where a nonprofit marketing plan comes into play. Increasing awareness and constituent engagement without exhausting your hardworking team requires approaching your marketing systematically. Choose, plan, and create your marketing strategies.Ĭrafting a nonprofit marketing plan might not be too different from a for-profit marketing plan, but debatably, it's more important.Determine the industries and personas of your target donors.Complete a SWOT analysis for your organization.Our nonprofit marketing plan template can help you: The nonprofit marketing plan template includes sections for developing your nonprofit’s summary, business initiatives, target market, marketing strategy, budget, marketing channels, and marketing technology. Hubspot’s nonprofit marketing plan template can help you organize your nonprofit’s budget, team structure, and channels of choice to create your marketing strategy.
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Nonprofit Marketing Plan Templateĭownload your free nonprofit marketing plan template. Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents.
These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). The more people who know about your nonprofit organization, the more people you can help. Nonprofit marketing promotes your services.Īwareness, funding, and volunteers are integral to your nonprofit, but what about the purpose of your organization? What about the people, animals, or cause you're helping? Marketing can help with that, too. Moreover, volunteers are twice as likely to donate as non-volunteers. Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. It also drives manpower (and woman-power!) to your organization. Nonprofit marketing isn't just for funding. Marketing your nonprofit gets your cause in front of fresh eyes and informs your donors about how they can consistently contribute. Also, they can actually help you raise more money - the average monthly online donation is $52 ($624 per year) compared to the average one-time gift of $128. These programs are valuable because your organization doesn’t have to fundraise so actively and often.
Many nonprofit organizations offer donation memberships and monthly giving programs, like this one from charity: Water. Nonprofit marketing drives donor memberships and recurring donations. The more people know about your organization, the more potential funding you can bring in. Nonprofit marketing and nonprofit fundraising go hand-in-hand.
Marketing raises awareness, and brand awareness spreads the word about your organization and your overall cause. Therefore you need to raise awareness just like any other business or company. Here's how else nonprofit marketing can help. See firsthand how HubSpot can transform your nonprofit organization. Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community.īoost your organization’s awareness and compel action.
Inbound marketing is all about creating valuable experiences that positively impact people and your business. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Nonprofit marketing is the use of marketing tactics and strategies to amplify an organization's cause and mission, solicit donations, and attract volunteers and supporters.
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